Meta Ad Library search link builder
Free tool: build a reusable Meta (Facebook) Ad Library search for keywords, exact phrases, or one advertiser, with country, status, and media filters. No signup.
How to use it
- Choose keywords for broad discovery, an exact phrase for specific wording such as “30-day guarantee”, or a Page ID to study one advertiser.
- Pick a country, or keep “All countries” for a global view, then choose active or inactive ads and a media type.
- Open the link, or copy it into your research doc so you can rerun the same search next week.
New to the Library? Read how to use the Meta Ad Library to research competitor ads.
Found an ad worth keeping?
Search results change and ads stop running. Save the references you need to SwipeTrove with their source link, add a note about why they matter, and compare a shortlist when you write your next brief. Free includes 25 saved references at a time and 3 collections, with no card required.
Questions
- Is this tool free?
- Yes. It runs in your browser, needs no account, and only creates a link to Meta’s public Ad Library. SwipeTrove does not see or store your searches.
- How do I find an advertiser’s Page ID?
- Search the advertiser’s name in the Ad Library, open their ads, and copy the number after view_all_page_id= in the address bar. You can also pick the advertiser from the Library’s search suggestions.
- Why do I see different results than expected?
- The Ad Library decides what to show. Results depend on the country, active status, and Meta’s own matching, and Meta can change its search parameters at any time.
SwipeTrove is not affiliated with Meta. This tool links to Meta’s public Ad Library and does not access private content.