Original working notes for marketers who want fewer inspiration dumps and more useful systems: durable references, consistent language, clearer reviews, and better briefs.
The research loop
Keep the source and the reason it mattered.
Add just enough structure for retrieval.
Search with the language of the next brief.
Turn patterns into original hypotheses.
Latest field note
Creative operations
A practical way to turn scattered ad references into durable research your future briefs can actually use.
A useful library preserves the reason a reference mattered—not only the reference itself.
Research archive
Browse compact systems for classifying references, preserving context, and turning a collection into a useful creative decision.
Research workflowFour stages that keep creative research moving from discovery to a decision instead of stopping at collection.
Creative intelligenceClassify a Meta-ad reference with six practical fields, distinguish observations from assumptions, and retrieve it for your next brief.
Research infrastructureWhat a research team loses when source media expires—and how to archive responsibly without confusing preservation with ownership.
Team practiceA 30-minute Meta-ad review with a worked three-reference example and a reusable private Playbook template for your next creative test.
Put the notes into practice
Save 25 creative references, organize three collections, and use the browser extension on Free. No payment details required.
