A home for ads and the ideas behind them
From the ad that catches your eye to the shortlist for your next campaign. Keep everything together, with room for your own thinking.
Save the ad
Keep ads from the Meta Ad Library in one place, with the original source link. Save from the app or your browser extension. Captures depend on available source details and may be partial or reference-only.
Keep the thought
Write what caught your attention beside the ad. Add a hook, offer, or call to action when you want more detail.
Make a Playbook
SwipeTrove Playbooks live in your collections. Choose references, explain what you would adapt, and write the next test and success criterion. Start with a partial draft.
Compare your shortlist
Put two to four ads side by side. See the media and your notes together so the differences are easier to spot.
Find it again
Search your ads and notes. Save a filtered view, revisit your favorites, or catch up on ads that still need a note.
Keep control
Your library is private by default. Pro adds private media archiving, recipient previews, Playbook exports and optional share links. Manual tests and lessons stay private.
See the workflow in the save-Meta-ads guide, then compare competitor references and draft a test.
Keep up to 25 saved references
Get notes, collections, comparison, saved views, and the browser extension for free. See Pricing for Pro features and availability.